Prototype created in Proto.io. Character assets designed in Adobe Illustrator.
Visual Treatment • To portray the fun spirit of Fanta/ICEE as a brand, the color palette incorporated brights and pastels that would play off each other to create contrast for each of the game characters. Keeping it fun and lively, the characters were designed with the target audience of tweens in mind.
Pre-Development • Before the UI was designed, research, sitemapping and user flow charts were created to allow the app to be intuitive for users. Wireframes were created and then critiqued upon before proceeding into production. Assets were created in Adobe Illustrator and then prototyped in PROTO.IO.