Brand Illustrations •
The Standard Chartered brand, more than ever, stands for trust, stability and high performance in a changing world. Standard Chartered has taken significant steps to reshape their business; accelerating capabilities to lead in a digital world as a bank for affluent individuals and multi-market institutions. They are a digital-first brand with a shared visual language, reflecting the networks and markets they operate in.
The ask was to create customised illustrations for internal communication situations when using photography is not possible. Here are scenario examples which feature a spectrum of green and blue hues, as well as colors to reflect the diverse community of people around the world.
